Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

We collect information you voluntarily provide when you:

• Complete our contact or referral request forms
• Apply to become a referral partner or provider
• Subscribe to our communications
• Contact us via phone, email, or other means

This information may include:

• Identifiers: Name, email address, phone number, mailing address
• Health-Related Information: General description of your wound or medical condition, insurance information, Medicare status
• Professional Information: (For partners/providers) License numbers, NPI, business information, credentials
• Communication Records: Records of your communications with us

1.2 Information Collected Automatically

When you access our website, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Location Data: General geographic location based on IP address

1.3 Information from Third Parties

We may receive information from:

• Healthcare providers regarding your referral status
• Insurance verification services
• Marketing and analytics partners

2. How We Use Your Information

We use the information we collect to:

• Provide Services: Process referral requests, connect you with healthcare providers, verify insurance eligibility
• Communicate: Respond to inquiries, provide updates on your referral status, send appointment reminders
• Partner Management: Process partner applications, manage referral partner relationships, provide training resources
• Improve Services: Analyze usage patterns, improve website functionality, develop new services
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Safety and Security: Protect against fraud, unauthorized access, and other illegal activities

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

3.1 Healthcare Providers

We share your information with licensed healthcare providers in our network to facilitate your wound care treatment. This sharing is necessary for treatment coordination and is conducted in compliance with applicable healthcare privacy laws.

3.2 Service Providers

We engage trusted third-party service providers who perform services on our behalf, including:

• Website hosting and maintenance
• Customer relationship management (CRM)
• Email and communication services
• Analytics and marketing services
• Payment processing

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.3 Legal Requirements

We may disclose your information when required by law, such as:

• In response to lawful requests by public authorities
• To comply with legal obligations
• To protect our rights, privacy, safety, or property
• In connection with legal proceedings

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

3.5 With Your Consent

We may share your information for other purposes with your explicit consent.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

4.1 Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

4.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies
• Clear all cookies when you close your browser

4.3 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Our website currently does not respond to DNT signals. However, you may opt out of certain tracking as described in the California Privacy Rights section below.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit using TLS/SSL protocols
• Secure storage systems with access controls
• Regular security assessments and updates
• Employee training on data protection
• Incident response procedures

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to implementing commercially reasonable safeguards.

6. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal, regulatory, and contractual obligations
• Resolve disputes and enforce agreements

Health-related information may be retained for longer periods as required by healthcare regulations. When information is no longer needed, we securely delete or anonymize it.

7. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Portability: Receive your data in a structured, commonly used format
• Opt-Out: Opt out of certain data processing activities
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within the timeframe required by applicable law.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

8.1 Your California Privacy Rights

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected, the sources of collection, our purposes for collecting the information, and the categories of third parties with whom we share it.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You may limit our use of sensitive personal information to purposes necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

8.2 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

• Identifiers (name, email, phone number, IP address)
• Personal information under California Civil Code Section 1798.80(e)
• Internet or other electronic network activity information
• Geolocation data (general location)
• Professional or employment-related information (for partners)
• Inferences drawn from the above

8.3 How to Exercise Your Rights

To submit a request, you may:

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• Call us at: {{ custom_values.phone_number }}

We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf.

8.4 Notice Regarding Sensitive Personal Information

We only use sensitive personal information (such as health-related information) for purposes permitted under the CCPA/CPRA, including providing the services you request.

9. HIPAA and Health Information

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9.1 Our Role

While we collect general health information to facilitate referrals, we are not a healthcare provider and do not provide medical treatment. The healthcare providers in our network are independent covered entities under HIPAA and maintain their own Notice of Privacy Practices.

9.2 Protected Health Information

When your information is shared with healthcare providers for treatment purposes, it becomes Protected Health Information (PHI) subject to HIPAA protections. Please review our HIPAA Notice of Privacy Practices for more information about how PHI is handled.

9.3 Your HIPAA Rights

With respect to any PHI maintained by healthcare providers, you have rights including:

• Access to your medical records
• Request amendments to your records
• Receive an accounting of disclosures
• Request restrictions on certain uses and disclosures
• File a complaint if you believe your privacy rights have been violated

10. Third-Party Links

Our website may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child under 18, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Provide notice through our website or other appropriate means
• Obtain your consent where required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

For complaints regarding our privacy practices, you may also contact:

• U.S. Department of Health and Human Services, Office for Civil Rights (for HIPAA-related complaints): hhs.gov/hipaa/filing-a-complaint
• California Privacy Protection Agency (for CCPA/CPRA-related complaints): cppa.ca.gov